Confident Financial Solutions (CFS) launches new name, brand as DigniFi


(Boulder, CO – January 24, 2019) – Nearly four years after the first loan, Confident Financial Solutions (CFS) will change its corporate name to DigniFi. Company leadership said that the company has been planning the name change over the last several months, along with developing new strategies to meet its unprecedented growth—up 60% in 2018. The company is the premier provider of access to car repair loans in the U.S.

“We decided to change our name to DigniFi because we believe it more accurately reflects our unique offerings and commitment to our customers,” CEO Richard Counihan said. “We believe by creating a brand which provides a dignified financial services experience, this new name captures what our customers value: a quick, affordable, private, fair, and respectful customer experience. We give our customers peace of mind and relief during times when a financial burden, like an unexpected car repair, can seem daunting and even a little scary.”

As the premiere provider of access to loans specifically for car repairs, DignFi is also launching a new website in order to meet the growing needs of their customers. The new site was created to provide a more robust and efficient mobile experience for easier sign-up and account maintenance and support.

“Our technology sets DigniFi loans apart from other more traditional loans,” Counihan said. “Customers are able to get the right amount of money at the right time. At DigniFi, customers avoid the pitfalls of other financing options. Loans offered through us have better terms and the repayment rates are much higher. We’ve cracked the code.” 

According to a recent survey by AAA, the travel services organization, 1 in 3 motorists, or 64 million U.S. drivers, would not be able to pay for an unexpected vehicle repair without going into debt.

All loans are issued by WebBank, member FDIC.

To schedule an interview with Mr. Counihan or for more information, please contact Cheryl Tate at 310-912-8546 or

We decided to change our name to DigniFi because we believe it more accurately reflects our unique offerings and commitment to our customers.

About DignFi

DignFi (formerly Confident Financial Solutions) is a financial technology company providing automotive repair financing solutions to consumers. DignFi enables customer loans for car repairs through an online tool that, in four simple steps, provides instant decisions for people who need them. DignFi has facilitated over $65 million in loans through its platform to help people get back on the road. DignFi also offers ancillary products like roadside assistance and vehicle service protection plans. For more information, please visit

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