Media Room

Media Contact: 
To request an interview with a company spokesperson, please contact Carol Hargrave at and include your name, the name of your outlet, your deadline and your full contact information. Thank you.

Company Spokespeople:

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Richard Counihan
Chief Executive Officer

Few people know the automotive industry better than Richard or prioritize customer and employee well-being higher. Before leading DigniFi’s charge to provide a better kind of car repair loan, he founded Enprecis, an online vehicle quality measurement company that now operates in 12 countries. He was also a senior executive at Who’s Calling, a leader in call tracking, and an integral part of the team that successfully sold the company to private equity. Prior to Who’s Calling, he was instrumental in growing Percepta, a joint venture between Ford and Teletech to manage global customer relationship management activities. Richard graduated from University College London.

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Tim Clay
Chief Revenue Officer

Tim has more than 20 years’ experience providing real-world results in the automotive retail space. He’s a graduate of the National Automobile Dealers Association’s distinguished Dealer Candidate Academy. Previously, he was chief operating officer and co-founder of ClickMotive (now Dealertrack Interactive), a software company that creates interactive marketing software exclusively for the automotive industry. He earned his Bachelor of Arts from The University of Oklahoma – Price College of Business.

For a full list of our leadership, please visit our Who We Are section.

News Coverage 
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Recent Press Releases
May 30, 2019: LivePerson Automotive Announces Service Repair Payment Integration With DigniFi
January 24, 2019: Confident Financial Solutions (CFS) Launches New Name, Brand as DigniFi
June 6, 2018: Confident Financial Solutions Adds New Auto Repair Financing Option Fueled by WebBank

About DigniFi
DigniFi (formerly Confident Financial Solutions) is redefining the financing experience to better its customers’ lives and finances. We believe in simple, honest and transparent offerings for everyday people. The following are some quick facts about our company:

  • DigniFi provides the highest quality financial solutions for automotive service centers and their customers.

  • DigniFi was founded in 2012 and launched in 2013 by Chase Fraser and Kevin Cawley.

  • Richard Counihan is DigniFi’s chief executive officer.

  • Based in Boulder, CO, DigniFi (then CFS) was founded in partnership with automotive entrepreneurs and dealers with the shared goal to develop the highest quality products and provide financial solutions for all.

  • DigniFi has more than 50 employees and is led by a team of automotive entrepreneurs with years of experience in dealerships and automotive service centers.

  • DigniFi has approved nearly 40,000 car repair loans for dealership service customers.

  • We’ve provided access to over $58 million in loans to help people get back on the road.

  • Our average loan is about $1,400 and the loan approval rate is 60 – 65%.

About the Situation

  • An estimated 63% of Americans don’t have enough savings to pay for a $500 emergency, according to a recent survey.

  • The average car repair bill falls between $500 to $600, according to the American Automobile Association, and, depending on the issue, can go much higher.

  • 1 in 3 U.S. drivers can’t pay for an unexpected repair without going into debt, says AAA.

  • AAA also discovered that about one-quarter of American drivers neglected car repairs because of their financial situations and could not realistically afford to pay $2,000 to cover the cost of their repair bill. In fact, about 1 in 8 Americans wouldn’t be able to afford a car repair bill of $1,000.

  • Costs for repairs were more than 61% higher in 2017 than they were in 2000, according to Forbes, and they’re likely to keep rising.