Rob Mirra of DigniFi Named as a Top 100 Auto Finance Innovator in 2021 Auto Finance Innovators Award

DigniFi CRO recognized for innovations in FinTech.

BELLEVUE, WA, November 21 – DigniFi announced today that Rob Mirra has been named as a Top 100 Auto Finance Innovator in the 2021 Auto Finance Innovator Awards which recognizes auto finance professionals who have made significant technological contributions to their company and the industry. The awards, sponsored by Lightico and Auto Fin Journal, come on the heels of significant innovation in the auto finance industry during the last 18 months.

“Being recognized for innovations in my field is a tremendous honor,” said Mirra, “but it’s even more significant because I was selected by my peers – other leaders who are engineering advancements in auto financing.”

“Mirra’s leadership experience spans several key automotive industry functions including General Management, Sales Management, Finance and Insurance, Captive Lending, and Key Accounts.”

“We’re incredibly excited to see such a strong cadre of auto finance professionals leading innovation of the industry at a critical time,” said Zviki Ben-Ishay, CEO and Cofounder of Lightico. “Leaders like Rob Mirra are an excellent example of technological innovation truly revolutionizing their company.”

“It isn’t easy to navigate the world of digital transformation and success requires a keen understanding of the challenges businesses face as well as the vision to execute,” said Nick Zulovich, Senior Editor at SubPrime Auto Finance Journal, part of Cherokee Media.

Mirra’s leadership experience spans several key automotive industry functions including General Management, Sales Management, Finance and Insurance, Captive Lending, and Key Accounts. In his previous role as National VP Acquisition at APCO Holdings, Inc. he worked closely with dealerships to innovate customer engagement. Mirra served honorably in the United States Army.

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About DigniFi

DigniFi is a platform company that connects consumers to financing that can be used for auto repairs, parts and accessories, warranty, and maintenance packages, and more. The automated, contactless process serves up financial products through the point of sale at auto dealerships and independent repair shops. All credit products are originated by WebBank, Member FDIC. To date, DigniFi has helped consumers access almost $200 million USD in financing through partnerships with over 6,000 vehicle service centers across the nation. For more information, visit

About Lightico

Lightico is an award-winning SaaS platform that empowers businesses to accelerate their customer journeys through automated workflows. With the Lightico Digital Completion Cloud™, companies leverage no-code workflows to easily collect customer eSignatures, documents, and payments, and authenticate ID in real-time — straight from the customer’s smartphone. By unifying the previously siloed steps of customer-facing processes, businesses enjoy faster and shorter sales and servicing cycles, boost NPS, and significantly improve their completion rates. Hundreds of enterprises, including Fortune 500 companies in highly regulated industries such as finance, insurance, and telecommunications, rely on Lightico to make their customer journeys more efficient and streamlined. 

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