Mazda owners gain access to DigniFi’s mobile-first financing platform for service, parts, accessories, and F&I products.
SEATTLE, WA – November 12, 2025 — DigniFi, a leading provider of innovative automotive financing solutions, announced a strategic partnership with Mazda North American Operations (MNAO). The agreement enables Mazda’s network of more than 550 dealerships across the United States to offer DigniFi’s access to Buy Now, Pay Later, point-of-sale financing programs for service, parts, and accessories.
“As DigniFi continues to embed our platform into dealer and OEM workflows, we are excited to partner with Mazda, one of the more innovative automotive brands. We are focused on enhancing Mazda’s customer experience with flexibility and convenience. We hope our partnership will help Mazda increase aftermarket commerce and loyalty.” Said Neeraj Mehta, CEO at DigniFi
Through this partnership, Mazda owners can now access financing options for routine maintenance, unexpected repairs, tires, accessories, and even F&I products, all directly through participating dealerships. Customers can apply, receive a decision, and move forward in minutes.
Mazda leadership emphasized the value for customers: “Mazda is committed to elevating the service experience for our customers by implementing innovative solutions and building dependable partnerships. Our latest advancement in this commitment is the addition of DigniFi as an approved Flexible Payment provider. The inclusion of DigniFi ensures that customers can select payment arrangements that best fit their individual needs, making the service experience more accommodating and less stressful.
At Mazda, we strive to deliver a service experience that is tailored to each customer’s unique needs. By prioritizing personalized solutions, we ensure every customer receives the attention and care they deserve during every visit. Flexible payment options, such as DigniFi, empower customers to choose arrangements that align with their specific preferences, reinforcing our dedication to customer satisfaction.” Rob Milne, VP, Accessory & Aftersales
Unlike traditional financing programs, DigniFi is built on a mobile-first strategy that allows customers to complete the entire financing journey from their own device. Whether in the service drive, at the parts counter, or even at home, customers can apply and get approved in minutes. For dealers, the platform integrates seamlessly into daily operations, streamlining service interactions, and boosting customer satisfaction.
“Mazda is a brand known for its dedication to quality and customer care, and this partnership reflects our shared commitment to supporting drivers at every step of ownership,” said Taylor Nelson, VP of Commercial Partnerships at DigniFi. “By equipping Mazda dealers with financing solutions, we’re making it easier for customers to say ‘yes’ to the service and upgrades they need, while giving dealers a proven way to strengthen relationships and drive retention.”
About DigniFi
DigniFi, established in 2012, is a FinTech company dedicated to providing access to fast and easy financing solutions for dealership customers nationwide. Our innovative platform helps auto dealers and small-to-medium businesses boost revenue while enhancing customer satisfaction with accessible, inclusive financing options.
With DigniFi, customers can prequalify for financing in minutes directly from their smartphones, streamlining the process for on-the-spot financing. Whether for mechanical repairs, preventive maintenance, bodywork, insurance deductibles, accessories, or tires, DigniFi solutions are designed to support every department—F&I, service, and sales. To date, DigniFi has helped dealers and small businesses across the nation secure almost $526 million in incremental transactions. For more information, please visit DigniFi.com.
All DigniFi credit products are issued by WebBank.
About Mazda North American Operations
Mazda North American Operations (MNAO) is headquartered in Irvine, California, and oversees sales, marketing, parts, and customer service support for Mazda vehicles in the United States and Mexico. MNAO is dedicated to creating a strong bond between Mazda and its customers, with a focus on delivering joy in every drive.
MEDIA CONTACT:
DigniFi
Susan Coyne
Director of Marketing
media@dignifi.com
