NADA 2026 Interview With Neeraj Mehta CEO Of DigniFi

At NADA 2026, our CEO, Neeraj Mehta, sat down with Ted Ings’ Fixed Ops Roundtable to break down how DigniFi is helping dealers capture revenue they might otherwise lose and make services more accessible for customers.

Neeraj shared how we:

  • Embed our product seamlessly throughout the merchant experience
  • Help dealers keep work in-house rather than watching it walk out the door
  • Enable dealers to offer access to inclusive financing that drives retention, trust, and loyalty

For dealers who want to say “yes” more often and increase RO capture across service, parts, F&I, and more in 2026 and beyond, this conversation is worth a watch.

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