We invest in people.
Investing in people is at the heart of what we do. We’ve processed 300,000+ applications, with thousands more every day. Trusted by 5,000+ businesses on our platform, we’re doing it 24×7. Repairs, parts, accessories, and sales — our mission is to get people back on the road.
What we do.
DigniFi provides access to fast, flexible financing for everyday people who may need a little help or have big dreams. So, whether you need financing for cars, trucks, motorcycles, or a powersports vehicle, DigniFi is here with more ways to pay.
What we value.
From needing new brakes to buying that first motorcycle, everyone’s relationship to driving evolves through a lifetime. Our goal is to keep everyone moving forward in every phase of life. With great financing options, we’re here to help you on your way.
Our Core Values
Our core values reflect our promise to be really smart problem solvers and really good people in equal measure.
Make customer service priority #1 no matter how many other priorities there are.
Share accurate, complete, and truthful information about what we do and how we do it at all times.
Pioneer new and better ways to help more people get the financing they need to take back their financial future.
Meet our leaders.
DigniFi is a different kind of financing company designed to meet a variety of vehicle needs. Our leadership looks at things with a unique perspective you’ll appreciate — because it’s yours.
Before DigniFi, Neeraj was Interim President and CEO for United Way. He launched a $20B IPO as EVP of Corporate Strategy and Development for Synchrony as he led their separation from GE. He’s managed consumer finance portfolios valued close to $500M in net income. He earned his MBA from Syracuse University. Neeraj will lead DiginFi’s mission to provide access to inclusive financing.
Before DigniFi, Ed served as V.P. of Finance at DriveTime and Go Financial. Ed’s 20+ years of lending experience brings regulatory awareness, consumer analytics, and compliance into DigniFi’s daily operations. He has also developed corporate risk, pricing, credit, and financial models. Ed earned B.S. and MBA degrees from Arizona State University.
Rachel oversees the Legal, Compliance and People teams at DigniFi. She’s a corporate attorney with 12 years of experience building and implementing legal and regulatory frameworks and strategies for global corporations and start-ups in the finance industry. Rachel holds a JD from University at Buffalo Law School and is a licensed attorney in NY and CT.
Pete brings over 20+ years’ experience in the automotive industry and has a deep understanding of marketing, channel partnerships, data analytics, and corporate strategy. Over the past 10 years, Pete held roles as a Marketing Director for an Insurance Agent, a National Account Director working with Hyundai corporate, and an Executive Vice President of Strategic Alliances working with AutoNation, RV Retailer, and Honda.
Rob’s leadership experience spans several key automotive industry functions including General Management, Sales Management, Finance and Insurance, Captive Lending, and Key Accounts. In his previous role as National VP Acquisition at APCO Holdings, Inc. Rob worked closely with dealerships to innovate customer engagement. He served honorably in the United States Army.
Tunde is a performance-driven and innovative technology leader with over 20+ years delivering technology solutions and product development. He has held key leadership roles at Marketo (Adobe), Salesforce, Safe-Guard Products, Outreach and leading digital marketing agencies. Tunde thrives on teamwork and has a passion for constant improvement in equal measure to inspire results. He holds a B.S. in Technical Management/BIS from Devry University.