We invest in people.

Investing in people is at the heart of what we do. We’ve processed 300,000+ applications, with thousands more every day. Trusted by 5,000+ businesses on our platform, we’re doing it 24×7. Repairs, parts, accessories, and sales — our mission is to get people back on the road.

Man & Woman Smiling while driving

What we do.

DigniFi provides access to fast, flexible financing for everyday people who may need a little help or have big dreams. So, whether you need financing for cars, trucks, motorcycles, or a powersports vehicle, DigniFi is here with more ways to pay.

What we value.

From needing new brakes to buying that first motorcycle, everyone’s relationship to driving evolves through a lifetime. Our goal is to keep everyone moving forward in every phase of life. With great financing options, we’re here to help you on your way.

Our Core Values

Our core values reflect our promise to be really smart problem solvers and really good people in equal measure.

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Be Supportive

Make customer service priority #1 no matter how many other priorities there are.

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Be Transparent

Share accurate, complete, and truthful information about what we do and how we do it at all times.

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Be Empowering

Pioneer new and better ways to help more people get the financing they need to take back their financial future.

Meet our leaders.

DigniFi is a different kind of financing company designed to meet a variety of vehicle needs. Our leadership looks at things with a unique perspective you’ll appreciate — because it’s yours.

Neeraj Mehta Chief Executive Officer
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Before DigniFi, Neeraj was Interim President and CEO for United Way. He launched a $20B IPO as EVP of Corporate Strategy and Development for Synchrony as he led their separation from GE. He’s managed consumer finance portfolios valued close to $500M in net income. He earned his MBA from Syracuse University. Neeraj will lead DiginFi’s mission to provide access to inclusive financing.

Ed Barry
Ed Barry, CPA Chief Credit and Risk Officer
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Before DigniFi, Ed served as V.P. of Finance at DriveTime and Go Financial. Ed’s 20+ years of lending experience brings regulatory awareness, consumer analytics, and compliance into DigniFi’s daily operations. He has also developed corporate risk, pricing, credit, and financial models. Ed earned B.S. and MBA degrees from Arizona State University.

Mariana Coontz Chief Financial Officer
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Mariana has led banking and consumer lending companies through transformational change for 20 years. She is committed to instilling financial discipline and driving operational efficiencies across the organization and doing her part to help DigniFi make credit more widely available to those who need it. Mariana holds an MBA from Fordham University.

Pete Lee Chief Growth Officer
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Pete brings over 20+ years’ experience in the automotive industry and has a deep understanding of marketing, channel partnerships, data analytics, and corporate strategy. Over the past 10 years, Pete held roles as a Marketing Director for an Insurance Agent, a National Account Director working with Hyundai corporate, and an Executive Vice President of Strategic Alliances working with AutoNation, RV Retailer, and Honda.

DigniFi Executive - Rob Mirra
Rob Mirra Chief Revenue Officer
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Rob’s leadership experience spans several key automotive industry functions including General Management, Sales Management, Finance and Insurance, Captive Lending, and Key Accounts. In his previous role as National VP Acquisition at APCO Holdings, Inc. Rob worked closely with dealerships to innovate customer engagement. He served honorably in the United States Army.

Kristy Nordmann Chief People Officer
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Kristy brings valuable compassion and approachability to the team as we develop an engaged employee base that reflects the diversity of our customers. Her expertise lies in managing performance and designing recruitment and retention programs for high-growth companies.