We invest in people.

Investing in people is at the heart of what we do. We’ve processed 300,000+ applications, with thousands more every day. Trusted by 5,000+ businesses on our platform, we’re doing it 24×7. Repairs, parts, accessories, and sales — our mission is to get people back on the road.

Man & Woman Smiling while driving

What we do.

DigniFi provides access to fast, flexible financing for everyday people who may need a little help or have big dreams. So, whether you need financing for cars, trucks, motorcycles, or a powersports vehicle, DigniFi is here with more ways to pay.

What we value.

From needing new brakes to buying that first motorcycle, everyone’s relationship to driving evolves through a lifetime. Our goal is to keep everyone moving forward in every phase of life. With great financing options, we’re here to help you on your way.

Our Core Values

Our core values reflect our promise to be really smart problem solvers and really good people in equal measure.

Be Supportive Icon
Be Supportive

Make customer service priority #1 no matter how many other priorities there are.

Be Transparent Icon
Be Transparent

Share accurate, complete, and truthful information about what we do and how we do it at all times.

Be Empowering Icon
Be Empowering

Pioneer new and better ways to help more people get the financing they need to take back their financial future.

Meet our leaders.

DigniFi is a different kind of financing company designed to meet a variety of vehicle needs. Our leadership looks at things with a unique perspective you’ll appreciate — because it’s yours.

Neeraj Mehta Chief Executive Officer
More Less

Before DigniFi, Neeraj was Interim President and CEO for United Way. He launched a $20B IPO as EVP of Corporate Strategy and Development for Synchrony as he led their separation from GE. He’s managed consumer finance portfolios valued close to $500M in net income. He earned his MBA from Syracuse University. Neeraj will lead DiginFi’s mission to provide access to inclusive financing.

Rachel Gatewood Chief Legal Officer
More Less

Rachel oversees the Legal, Compliance and People teams at DigniFi. She’s a corporate attorney with 12 years of experience building and implementing legal and regulatory frameworks and strategies for global corporations and start-ups in the finance industry. Rachel holds a JD from University at Buffalo Law School and is a licensed attorney in NY and CT.

DigniFi Executive - Rob Mirra
Rob Mirra Chief Revenue Officer
More Less

Rob’s leadership experience spans several key automotive industry functions including General Management, Sales Management, Finance and Insurance, Captive Lending, and Key Accounts. In his previous role as National VP Acquisition at APCO Holdings, Inc. Rob worked closely with dealerships to innovate customer engagement. He served honorably in the United States Army.

Tunde Noibi Chief Technology Officer
More Less

Tunde is a performance-driven and innovative technology leader with over 20+ years delivering technology solutions and product development. He has held key leadership roles at Marketo (Adobe), Salesforce, Safe-Guard Products, Outreach and leading digital marketing agencies. Tunde thrives on teamwork and has a passion for constant improvement in equal measure to inspire results. He holds a B.S. in Technical Management/BIS from Devry University.